The summit is getting better every year. Outstanding speakers, inspiring and innovative presentations – rich content covering everything related to daily work, showing us where the world is going, where we are in it... are we on the right track? The most impressive speech was given by Borojevic, and a very inspiring one, with a powerful performance and very positive energy, performed by Jelica Ivanovska.

The FMCG Summit is growing into a must-see and must-visit event in our country. The summit, as an annual gathering of the retail community, is growing into a benchmark event. This year's summit brought a new freshness to the list of speakers, with a recommendation to those who follow that it is good to consult the participants about the topics they would like to hear. For this summit, we should all together make sure that in the future it will grow and be upgraded, and thus be more and more "vocal" in the sector.

I am still impressed by the lectures at the 5th FMCG Summit in Skopje, where I had the opportunity to hear interesting topics about sales, from which I would single out the presentations by: Tine Kračun, Sergej Zafiroski and Dejan Vanevski. Especially interesting was the lecture by Matthew Brown, who has a visionary view of sales in the future. His message from the presentation of sales points is inspiring and delighting, with a special attention to the message that the pleasant feeling is stronger than the product itself.