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MINA JANAKIEV

Mina Janakiev, who has been part of Nielsen IQ for 5 years, is a sales analysis consultant for the Adriatic Region. Over the years, she has gained extensive experience working on research based on advanced and everyday analytics. At the beginning of her career, her focus was on retailers, but over time she expanded her cooperation with the entire FMCG industry. Using the various analytical tools from the Nielsen IQ portfolio, Janakiev helps clients in making strategic decisions, store's merchandise mix, forecasting and pricing decisions.